Rozbeh Sororian

Rozbeh Sororian is Director of Strategy & Revenue Growth at MW Law, where he leads the firm's commercial growth strategy across its CRE, private securities, syndications, fund formation, and M&A practice.

Rozbeh brings a rare combination of legal industry insight, sales leadership, and entrepreneurial experience to his role. At MW Law, a boutique powerhouse structuring over $3 billion in annual transactions, he drives channel development, client acquisition, and the operational infrastructure that supports sustainable revenue growth. He works directly with the firm's partners to build go-to-market systems, vertical playbooks, and partnership networks across sponsors, brokers, lenders, and institutional capital partners.

His impact extends beyond the firm. As Director of Thirdparties.com, he leads growth for a curated CRE due diligence marketplace that simplifies the ordering of ALTA Surveys, PCAs, and Phase 1 ESAs for brokers, lenders, and transaction teams nationwide. Through Concordia Advisory Group, his consultancy, he advises small and mid-sized companies on sales enablement, revenue scaling, and commercial real estate strategy.

Before entering the CRE space, Rozbeh spent nearly a decade at Paycom building and leading high-performance sales teams across multiple markets, rising to New Jersey Area Manager before departing as Senior Executive Sales Representative. His earlier career includes co-founding LunchClik, a DFW-based restaurant social commerce platform, experiences that shaped the entrepreneurial and strategic lens he brings to everything he does.

Rozbeh is a long-time Big Brother with Big Brothers Big Sisters, a former college lacrosse player, and a committed mentor. He is based in the Dallas-Fort Worth metroplex.

Representative Experience

A Career Built Across Strategy, Sales & Entrepreneurship
  • Director of Strategy & Revenue Growth, MW Law – Leading go-to-market strategy, channel development, and revenue growth across the firm's CRE, private securities, syndications, fund formation, and M&A practice (Nov 2022 – Present)
  • Director, Thirdparties.com – Leading growth for a curated CRE due diligence marketplace connecting brokers, lenders, and transaction teams with vetted specialists nationwide (Dec 2025 – Present)
  • Founder, Concordia Advisory Group – Consulting small and mid-sized companies on sales enablement, go-to-market strategy, and revenue scaling across CRE, professional services, and technology (Apr 2022 – Present)
  • Senior Executive Sales Representative → Area Manager, Paycom – Nearly a decade of progressive sales leadership across DFW and New Jersey markets (2013 – Apr 2022)
  • Co-Founder, LunchClik – Co-founded a DFW social commerce platform that grew to 50+ contracted restaurant partners in its first year (Aug 2008 – Apr 2012)

Education

  • Organizational Leadership Certification, Harvard Business School
  • B.A., Business Administration & French (Cum Laude), Austin College

Awards & Recognitions

In The Press

Podcast Appearances

Speaking Engagements & Publications: